FOR OPERATORS / RETAILERS

Build a more profitable device business.

We help telecom operators and retailers improve their device business-from assortment and sourcing to commercial execution, sales and performance management.

Work with us across the full cycle or focus on the areas with the greatest potential.

STAGE 01

Assortment & Category Strategy

OBJECTIVE
Build a device portfolio that matches customer segments, channel economics and strategic priorities.
WHAT WE DO
Segment customers by behaviour and value. Define category roles, breadth, depth and tiering. Align the device roadmap with the business plan and brand positioning.
BUSINESS FOCUS
Portfolio margin, churn reduction and clearer customer choice.
STAGE 02

Sourcing & Procurement

OBJECTIVE
Secure the right supply terms and supplier relationships to protect margin and availability.
WHAT WE DO
Benchmark supplier economics and commercial terms. Negotiate pricing, rebates, allocation and returns frameworks. Manage risk and build stronger supplier governance.
BUSINESS FOCUS
Unit economics, stock availability and supplier performance.
STAGE 03

Logistics & Inventory Management

OBJECTIVE
Move devices efficiently from supplier warehouses, partner stock and your own channels to customers while minimising working capital and write-offs.
WHAT WE DO
Review forecasting, replenishment and allocation across internal and partner warehouses. Improve inbound flows, drop-ship, 3PL and returns logistics. Tighten stock turnover, obsolescence controls and end-to-end lead times.
BUSINESS FOCUS
Stock turnover, cash conversion and fulfilment reliability.
STAGE 04

Commercial Strategy & Sales Channel Development

OBJECTIVE
Turn device opportunities into revenue through sharper pricing, campaigns and channel execution.
WHAT WE DO
Design pricing architecture and promotional mechanics. Plan campaigns and align online, retail and partner execution with sales-team tools and incentives. Assess wholesale market opportunities.
BUSINESS FOCUS
Revenue growth, attach rate and channel profitability.
STAGE 05

Device Propositions & Financing

OBJECTIVE
Create compelling reasons for customers to buy, upgrade and stay.
WHAT WE DO
Develop trade-in, insurance, instalment and bundling propositions. Align financing, risk and operations. Embed propositions in the customer journey and store conversation.
BUSINESS FOCUS
Upgrade rate, customer lifetime value and service revenue.
STAGE 06

KPIs & Performance Management

OBJECTIVE
Make performance visible so decisions are based on facts, not opinion.
WHAT WE DO
Define the right metrics, dashboards and target-setting rhythms. Build review cadences that identify underperformance and turn insight into action.
BUSINESS FOCUS
Margin per device, return on working capital and continuous improvement.

One cycle. Continuous improvement.

Performance insights feed back into assortment, sourcing and commercial priorities-shaping the next cycle of growth.

Where could your device business perform better?